Noord●○○○#127 of 160 Places to Eat in Noord

The Hub

Name: The Hub
Address: L.G. Smith Boulevard # 95 Palm Beach Plaza Mall Unit 301, Noord Aruba, AW
Price range: $
Rating: 5

★★★★★5.0 out of 5 · 2 reviews

casual

cafe

healthy

Photo: © Management via TripAdvisor

The Hub is a $ cafe & healthy casual restaurant in Noord rated 5.0/5 by 2 TripAdvisor reviewers; walk-ins welcome.

About

The Hub is tucked into the Palm Beach Plaza Mall on the high-rise strip, a casual café with a short menu built around healthy grab-and-go options. It ranks #127 out of 160 Noord eateries on a perfect 5/5, though that's based on just two reviews, so the sample is thin. The price tier is budget—expect single-digit tabs—and the vibe skews quick rather than lingering. The setup is counter service, kid-friendly without making a fuss about it, and easy to pop into between errands or after a beach morning. If you're staying nearby and need something lighter than the resort buffet or the row of beachfront grills, it fills that gap. Just know you're working with early signals on the rating front—enough to suggest people aren't walking away unhappy, but not enough to call it a consistent performer yet.

At a glance

Area: Noord
Vibe: casual
Price: ●○○○
Reservation required: –
Kid friendly: ✓
Cuisine: cafe
healthy
Dietary options: —

Make a day of it

Tours & things to do nearby

ABC Tours Aruba

From $130 per person

ABC Tours Aruba operates out of Oranjestad and has held the #3 spot among outdoor activities in the capital for a reason — it's a full-day commitment. The standard safari runs seven hours, which is longer than most competitors, and covers Arikok National Park, the natural pool, caves, and a handful of beaches in one loop. That scope explains the $150 price point, which is about double what shorter half-day land tours charge elsewhere on the island. The back-to-back Travelers Choice awards and the volume of reviews point to consistent execution, and the guides get mentioned often — not just for driving, but for pacing the day so it doesn't feel like a forced march. Families book this because the private routes skip the roughest terrain and can accommodate infants, which matters if you're trying to see the interior without bounce-testing a car seat. If you're on a cruise, ABC coordinates timing around port schedules. If you'd rather spend half the day at a beach club, this isn't that.

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RockaBeach Tours

From $162 per person

RockaBeach Tours runs out of Oranjestad and consistently pulls top marks — #7 among all outdoor activities in the area, with back-to-back Travelers Choice awards and a 4.9 from nearly 10,000 reviews. That's not a fluke. The four-hour water tour format gives you enough time to move around the coast without burning a whole day, and the intensity level lands somewhere in the middle — expect some sun and activity, but it's not an expedition. The price sits around $75, which is competitive for a half-day boat experience in Aruba. Most routes hit snorkeling spots and coastal sights that bigger operators skip, and the crew tends to keep group sizes manageable. Direct booking is available, so you skip the markup. If you want a water day that's more structured than renting gear on your own but less anonymous than the cruise-ship charters, this is the window.

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Around Aruba Tours

From $122 per person

Around Aruba Tours runs UTV excursions out of Noord, and the #1 ranking among outdoor activities in the area reflects thousands of trips without drama. This is a four-hour route through Arikok and the natural sites on the east side—caves, the Natural Bridge ruins, Alto Vista Chapel—straightforward land touring without the add-ons some operators bundle in. The price sits at $100, which puts it between the budget half-day trips and the seven-hour safaris that include natural pool swims and cruise port coordination. What you're paying for is reliable organization and the UTV format itself, which handles the dirt roads better than most rental cars and feels more hands-on than riding in a van. The 4.9 rating across 7,600-plus reviews suggests the operation runs consistently. If you want the longer day with natural pool access, ABC Tours offers that at a higher tier. If you just want the backcountry without committing to a full-day schedule, this is the middle option that works.

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Review summaries are AI-paraphrased from public traveler reviews.